Corporate Design

What is Corporate Design

Corporate design, along with corporate culture, corporate communication, and corporate behavior, constitutes a vital aspect of corporate identity, encompassing its outward manifestations. Its primary function is to visually convey the brand’s values, culture and services, making them readily discernible to the public.

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A well-crafted briefing fosters a structured approach to the project, streamlines communication among project participants, and ultimately facilitates the entire design process.
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Brand Analysis

Prior to the development or revision of the brand strategy and design, a comprehensive brand analysis is conducted to assess the current status.
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Brand Strategy

The foundation for the development of corporate design lies in the substantive and strategic formulation of a distinctive brand strategy.
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The Creation

Through a comprehensive competitive analysis, common visual codes within the industry are identified, and opportunities for differentiation become apparent.
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The Benefits of Corporate Design

The primary objective of corporate design is to bestow a distinct personality upon a company or brand. A coherent and strategically designed corporate identity:

Establishes a unified
brand identity

Consistency in design unites diverse products, services, and sub-brands under a cohesive umbrella. Even as corporate communications address various aspects and topics, a consistent appearance reinforces the company’s brand image.

brand recognition

Through the consistent use of visual elements across different media, the brand becomes firmly ingrained in people’s minds, leading to increased recognition and recall value. Repetition solidifies the brand’s lasting impression on viewers.

customer loyalty

Strategically developed visual elements tailored to the target audience foster customer identification, thereby fostering long-term loyalty and rapport.

Presents services

An impressive corporate design effectively complements a high-quality and differentiated offer, ensuring that the brand’s value and appeal are effectively communicated and marketed to customers.

Sets the brand apart
from competitors

A well-conceived corporate design visually highlights unique attributes that distinguish the company from its competitors. A consistent visual brand profile instills trust among stakeholders, providing a competitive advantage in the market.

employee retention

An appealing corporate design not only appeals to potential customers but also resonates with potential employees and partners. Ideally, it instills a sense of pride, contributing to improved employee retention and stronger partnerships.